ABOUT
ABOUT THE NAME
404 Noir embodies a unique intersection of mystery and luxury, symbolised in a name that plays on the "404 page not found" internet error code, for experiences not found elsewhere. "Noir" reflects French savoir-faire, black signifying exclusivity, elegance and the allure of the unknown.
Together, "404 Noir" represents a commitment to consulting on the creation and crafting of unparalleled journeys that resonate with individual desires, curiosity, and a connection to the deep-rooted expeditionary spirit of European culture.
It's not just about destinations but crafting unforgettable, bespoke experiences that are unfindable through conventional means.
With 404 Noir, the journey and destination are about the seamless fusion of luxury and respect for our shared world, offering the ultimate in risk managed and sustainable sophistication.
THE CURATORS
A family-owned business founded by Danya Schwertfeger and Roger Hyde, whose combined backgrounds have shaped 404 Noir.
Roger Hyde - Top Travel Specialist Condé Nast
"Crafting eco-luxury journeys for the elite, inspired by haute couture's bespoke creativity, we redefine travel as a statement of elegance and responsibility."
His 30-year background in adventure, meditation, and disaster response has led to leadership roles in global initiatives centered on wellness, search and rescue, and unified travel risk management for UHNWIs. For two decades, he has blazed a trail as a pioneer in designing and delivering intricate experiences for ruling royal families and elite clients across the globe.
Acknowledged as a Condé Nast Traveler, naming him a Top Travel Specialist (2021–2025), Roger now integrates this expertise with ODIN (Operational Deployment and Intelligence Network). By merging his experience in executive protection, tactical pathfinding, remote comunications and high-stakes risk mitigation with the ODIN WORM-vault, he provides a level of Forensic Supremacy and "trusted bubble" security that defines the new apex of global travel governance.
Danya Schwertfeger
”I aimed to redefine the concept of connection through travel experiences,
truly making each journey a statement of discovery and engagement.”
Shaped by an international upbringing, has a natural passion for exploration and cultural immersion. His life work of filmmaking, art directing and love for travel and extreme adventures have taken him across all 7 continents earning him prestigious accolades in the world of adventure filmmaking. He has embraced diverse projects, from documenting environmental challenges in Sumatra, ski-touring in Lebanon, exploring remote islands off the coast of Antarctica, free-diving amongst majestic humpback whales in the South Pacific, to sailing under the northern lights in Arctic Scandinavia.
404 Noir is the natural culmination of the diverse skills and unusual experience of Danya, Roger and our extended team of subject matter experts.